Maybe you don’t think about logos but you know them. You see them multiple times an hour, or minute. The colors, shapes, orientations, font, all are carefully crafted to give you a feeling. Maybe it’s supposed to energize you, or make you feel patriotic or Satanic, peaceful or helpful. My branding and marketing company, BexBrands, has done a fantastic job of listening to me and crafting a logo that represents my feelings about Fourpeny House. When we all sat down to review the original three options, I fell in love with the first, then fell in love with the second, then the third. Countless people weighed in on everything from the colors to the symbols, and we went through round after round. Mostly though, I rely on my initial reaction when I saw the first draft of the final logo: I inhaled and put my hand on my heart. It felt right. The few changes we made were to add our brand identity monikers: Heritage, Harvest, and Heart. For those interested, the logo is a version of a Scottish clan crest badge. But do you need to know that? Or do you just get a feeling when you see this? I know how it makes me feel so I know it’s the right one. Welcome to Fourpenny House:
Writer, architect, father, husband.